AARON LAWRENCE

DESIGN MANAGER

PIVOTAL LABS

SAN FRANCISCO

LESLIE YANG

PRODUCT DESIGNER

PIVOTAL LABS

SAN FRANCISCO

 PIVOTAL LABS + ADOBE MUSE

Pivotal Labs

Who we are

 

THE BALANCED TEAM

 

BIZ NEED

(PM)

USER NEED

(DESIGN)

Product

Decisions

Here

FEASIBILITY

(ENGINEERING)

THREE MONTH PROJECTS

Work

Examples

 

START UPS

 

ENTERPRISE

30 %

70 %

OURCLIENTS

CLIENTS ARE FULL-TIME

ON-SITE WITH US

PIVOTS

CLIENTS

CROSS-FUNCTIONAL PAIRING

 

PAIRING

 

 

DESIGN

PM

ENGINEERING

THE MVP

(minimum viable product)

 

Delight

Valuable

Usable

Feasible

DO THIS.

NOT THIS.

 DISCOVER AND FRAMING

(D&F)

 

FAKE IT

FAKE IT

MAKE IT

THE UX ICEBERG

 

 

What most
people see

and react to

Visual Design

Interaction Design

Need Architecture

Concept

The fidelity
of the design gets higher as we move up the iceberg

 HOW WE FAKE IT TILL' WE MAKE IT

(with adobe muse)

 

 

 

CLICK-ABLE MOCK UPS

STATIC MOCKS W/

INTERACT-ABLE ELEMENTS

PRODUCES A TESTABLE LINK

RESPONSIVE

TRANSITIONS

VIDEOS & GIFS

NATIVE PLATFORM

SOLAR

 DESIGN KICK-OFF

(define goals, risks and priorities)

 

 

 

Business Goals

 

 

Improve the customer experience will result in less phone call to our customer support team.

 

This tool will build trust and lead to less cancellation and more referrals over time.

THE PROBLEM – THE DARK PERIOD (SALES TO SOLAR-ON)

 

Create a responsive web application that will guide our
new solar customers through the entire process of going
solar, from sales to power on state.

 

 

 

 

 

Product Goal (users needs)

 

 

Convey current status, completed steps, and what to expect in the future steps of the solar process.

 

 

 

 AFTER RESEARCH WE STARTED THE CONCEPT PHASE

(sketching concepts with clients and stakeholders)

 

 

 

 CONCEPT VALIDATION

(first round of testing )

 

 

 

WIRE-FRAME VALIDATION

(second round of testing)

 

 

 

DIAL UP THE DESIGN FIDELITY

(now it's time to focus on micro-interactions, visuals & delight)

 

 

 

THE FINAL PRODUCT

(looks just like like the thing we created)

 

 

 

 DESIGN KICK-OFF

(define goals, risks and priorities)

 

 

 

THE VISION – MAKE YOUR OWN BOOK

 

Create a web application that makes it EASY for a writer, crafter or self publisher to upload and create their own physical book on-line for publishing or craft purposes.

 

 

 

 

 

THE CREATION

 

 

 

 CONCEPT VALIDATION

(first round of testing )

 

 

 

WIRE-FRAME VALIDATION

(second round of testing)

 

 

 

DIAL UP THE DESIGN FIDELITY

(moved up the iceberg to visual design)

 

 

 

VISUAL SYSTEMS

Static and live style guides

 

Static style guide

>

Live style guide

>

 MARKETING PAGE EXAMPLES

 

 

 

SONG MONKEY

 

 

RAM FINDER

 

 

THE FINAL PRODUCT

(looks just like like the thing we created)

 

 

 

THE MARKETING PAGES

(Muse is great for these)

 

 

 

DO THIS

 

 

NOT THIS

 

 

Spark Conversations around

 

• Scenarios/activities

• Real world context

• Pains and joys

• Their first time, last time

• Their best time, worst time

• Their Wish list

 

 

 

 

• Talk about your product

• Talk the entire time

• Ask leading questions

• Ask about future behaviors

• Ask “do you like it?"
• Ask "would you use it?"

• Sell

• Lots of yes, no questions

 

 

 

 USER TESTING BEST PRACTICES

 

 

 

 USER-TESTING TRICK

(get the need hierarchy first)

 

 

 THE RIGHT NUMBER

 

TEAM IN ANOTHER ROOM

 

3 IN ONE ROOM

 

DO THIS

 

 

NOT THIS

 

 

Ask "Walk me through this screen and tell me what everything means to you?"


Have your user talk out loud. Ask "What are your thinking?"

 

Task your user and don't

help them. Observe them and prompt and take note

if their confused or stuck.

 

Ask, "What is that and what do you think it will do" before a user engages with a action element in the user-interface.

 

 

 

 

React of one data point, and change the entire direction of the product.


Helping your user through the process and doing it
for them.

 

Get frustrated if your user doesn't get it.

 

Asking leading questions that influence an answer
in your favor.

 

Always testing in the

office or controlled environment.

 

 

THANK YOU!

 AARON

 LAWRENCE

 DESIGN

.COM

LESLIE

YANG

 

FOUNDER OF

 

LETTERLAPSE.COM

@LETTERLAPSE

 

 

 

TWITTER & INSTAGRAM:

 

@FEISTYELLE

 

 

MUSER.IO

SOLAR